Power words are, simply put, words with strong emotional associations that provoke a reaction from the reader – and hopefully, a reaction that leads to a click through or other type of…
Category: Blog (page 4)
How to come up with blog ideas for your business
As a website owner, and often as part of an SEO strategy or a digital marketing strategy, you may want to write regular blogs which can help drive traffic to your website…
What does your Personal branding look like?
Why is personal branding is important? The latest buzz-word in marketing is ‘Personal branding’ and although originally coined in the late 90s in self-help books , it has become more prominent…
Woocommerce Paypal Payments Upgrade
Woocommerce has recently decided to retire (as of September 1, 2021) their Woocommerce Paypal Checkout extension which is widely used on WordPress woocommerce websites but there is a replacement option – hoorah!…
The death of image sliders on websites
Image sliders (also known as carousels) are the big banner type moving images usually found at the top of a website homepage and I’m here to tell you that they’re dead. Big…
How to choose fonts for your branding
Fonts are a huge part of your branding and it’s important to choose the right ones – fonts that convey your brand voice and provide the right look and feel. But what…
Why Pinterest is good for your business
You may have heard of Pinterest and perhaps you have tried using this platform. Maybe you were looking for ideas, gifts, recipes, holidays and you may have been saving some pins on…
How to write better content for your website
Your website is your shop window on the world, it’s how potential customers or clients can find out more about what you do. But how do you get that all-important information over,…
Google Algorithm Update May 2021 and Website Speed
The new Google Core Web Vitals algorithm and how speed will affect your website going forward Google are making changes to the way they rank websites, based on speed, in May 2021,…
Apple versus Facebook and WhatsApp privacy updates
By now we’re sure that most of you will have heard about the privacy changes in both iOS 14 and Whatsapp, if you’ve not, then strap yourself in, it’s going to be…
The best shipping options for ecommerce
When we build ecommerce websites for our clients, one of our first questions is about shipping – why? Because it can be one of the hardest decisions to make! Not only do…
Digital Sustainability for your Small Business
Guest Blog by Rachael Shaw, Econsultant It’s hard to avoid awareness of our personal impact on the planet these days. Beyond not buying plastic bottles, not eating meat, or using your car…