Skip to content
  • Skip to main navigation
  • Skip to main content
  • Skip to search form
  • Skip to footer
  • Skip to sidebar
SmartBearLogo_green

The Smart Bear Websites and Digital

Smart Website Help for Smart Businesses

  • Website Services
    • What goes into a great website?
    • New Website Design
      • ‘Done for you’ Website Design Package
      • PAYGO Website Design and Development
      • Seedling Website Package for Start-ups and Charities
      • Website Design Examples Portfolio
    • Budget Options for Building a Website
    • Website Support and Hosting
      • Website Maintenance
      • WordPress Website Hosting
      • PAYGO Website Support
      • Mini Retainers
        • PAYGO Payment Link
      • Been Hacked?
      • Website Reviews
        • Can we save you money?
  • Get Found with SEO
    • What is SEO and Google Ranking for Websites?
    • SEO Help for Small Businesses
    • Help Guides & Tutorials
      • Free Webinar: The fundamentals of SEO
  • The Website Club
  • Training and Advice
    • Smart Training Sessions
      • 1-2-1 WordPress Beginners Training
      • Bespoke WordPress Training
      • Online Tools Training
    • Digital Consultancy
      • Digital Bids and Tenders
      • Digital Advice and Software Reviews
      • Digital Strategies
      • Starting a Digital Business Advice and Mentoring
      • Website Designer Mentoring
    • Book Training Online
    • Unlock Your Website’s Potential with a Power Hour
    • FREE Resources
      • Free Webinars
        • SEO Webinar
        • How to update your website to improve sales
      • Have you Cleared your Cache?
      • Building your Own Website
      • Ethical business websites
      • Website Accessibility
      • WordPress Hints & Tips
        • Free WordPress Advice Facebook Group
      • DIY SEO Guides
      • Google Analytics Help
      • Woocommerce/Ecommerce Help Guides
      • Social Media Hints and Tips
      • Jargon Glossary
      • News and Blog
  • Ethics and Values
    • About The Smart Bear
      • Who we are
      • Meet the Team
      • Mission and Values
    • Web Designer Hiring FAQs
  • Contact
    • Instagram
    • LinkedIn
    • Facebook
    • Twitter
    • TikTok
  • Skip to menu toggle button

Category: Branding

Business Branding

Read more about how to brand your business and how branding can affect your marketing. Articles on branding and brand awareness by The Smart Bear

The 5 Website Mistakes That Make UK Freelancers Look Unprofessional (Even When Their Work Is Brilliant)
Posted on: April 15, 2025Last updated on: December 15, 2025

The 5 Website Mistakes That Make Freelancers Look Unprofessional (Even When Their Work Is Brilliant)

Your work is excellent. Your clients love what you deliver. You’ve built a solid reputation through referrals and word-of-mouth. But when potential clients land on your website, something isn’t quite clicking. They’re…
Continue reading…
How to Choose the Perfect Domain Name for Your UK Business or Charity
Posted on: July 12, 2024Last updated on: July 12, 2024

How to Choose the Perfect Domain Name for Your UK Business or Charity

When you’re starting a new small business or charity website, the first thing you’ll need to consider is your domain name – the url/address of the website itself. Choosing the right domain…
Continue reading…
What does your Personal branding look like?
Posted on: September 13, 2021Last updated on: November 11, 2025

What does your Personal branding look like?

  Why is personal branding is important? The latest buzz-word in marketing is ‘Personal branding’ and although originally coined in the late 90s in self-help books , it has become more prominent…
Continue reading…
Font guide
Posted on: July 13, 2021Last updated on: December 1, 2025

How to choose fonts for your branding

Fonts are a huge part of your branding and it’s important to choose the right ones – fonts that convey your brand voice and provide the right look and feel. But what…
Continue reading…
Creating the right impression
Posted on: January 27, 2020Last updated on: October 5, 2020

How to make a good first impression in business

Continue reading…
Posted on: December 19, 2019Last updated on: February 26, 2026

How to pick a WordPress theme

  One of the first things we ask our clients (when we start a new build) is to pick a theme. If we’re honest, it’s usually the thing which they struggle with…
Continue reading…
Posted on: August 13, 2019Last updated on: October 5, 2020

How do deal with bad reviews

Continue reading…
Brand Voice : How to define yours...
Posted on: June 14, 2019Last updated on: April 11, 2022

Brand Voice : How to define yours…

Continue reading…
We love canva
Posted on: August 13, 2018Last updated on: April 11, 2022

We love Canva.com

Learn how to create imagery for your website and social media using canva.com – a great online tool.
Continue reading…
Website photography and imagery
Posted on: July 7, 2016Last updated on: October 5, 2020

The importance of making imagery work for your brand and website

Find out the importance of making photography and imagery work for your website and social media.
Continue reading…

Search for an article


LATEST BLOGS

  • Rebuild or Start Fresh? How Small Businesses and Charities Can Make the Right Website Decision
  • WordPress Maintenance: The Unglamorous Work That Saves You Money
  • Vibe Coding for Small Businesses: The Benefits, the Risks, and Everything In Between
  • Why Your Website Loads Slowly (And Why UK Customers Actually Leave Because of It)
  • How to Conduct an Ethical Website Audit: A Practical Guide for UK Small Businesses

Categories

  • Affiliates
  • Blog
  • Blogging
  • Branding
  • Building a website
  • Charities and non-profits
  • Content
  • Digital Marketing
  • Digital Sustainability
  • Diversity
  • Ecommerce
  • Emails
  • Ethical businesses
  • GDPR
  • Google Analytics
  • Guest Blog
  • Hosting
  • Legislation and Regulations
  • Mobile First
  • News
  • Newsletter Marketing
  • Online Facilities
  • Responsive
  • Security
  • SEO
  • SEO Tips for Beginners
  • Shopify
  • Small Business
  • Social Media
  • Social Media Tips for Beginners
  • Squarespace
  • Testimonial
  • Tutorial
  • Twitter Tips
  • Website Accessibility
  • Website Design
  • Website development
  • Website Security
  • Website speed
  • Website Tips
  • Woocommerce
  • Woocommerce
  • Wordpress
  • WordPress fixes
  • WordPress Maintenance
  • WordPress Plugin Reviews
  • WordPress Themes
  • WP Theme Customisations

Follow us @thesmartbear on Instagram

The Ethical Move. Logo
100% renewable energy
Small Business Sunday Winner
The Better Business Network Logo in pink and grey
ORB Member logo
Small Business Saturday Mentor logo
Fully insured web developer
We have:
tick_imageProfessional indemnity insurance
tick_imagePublic liability insurance
Climate Positive Website Accredited Logo
Master Manchester Best Website Designer
A Good Thing Logo
The Smart Bear Trafford

Get in touch to book in for a free consultation to see how we can make your website more efficient, sustainable or accessible.

The Smart Bear Websites and Digital

hello@thesmartbear.co.uk
Stalybridge, Tameside
Monday, Tuesday, Thursday, Friday09:30 – 15:30
WednesdayClosed
+441614254474


Copyright © 2014 – present. The Smart Bear ® Websites and Digital | Web Developer Manchester. All rights reserved.
Cookie Privacy Policy | Sustainability Policy | AI Policy | View our Press Room | Smart Support Centre Login

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • YouTube
  • TikTok
Back to top of the page

This website uses cookies to improve customer journeys, find out more about which cookies we store, or switch them off in

The Smart Bear Websites and Digital
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible.

Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. Read our full Privacy Policy

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. However, you can delete these on your computer, via your browser if you don't want them storing for the next time you visit.

3rd Party Cookies

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages. And, Google Optimize; to find out if our website is working for us as a business.

Keeping this cookie enabled helps us to improve our website.

 

Cookie Policy

More information about our Cookie Policy