If you’re a freelance consultant, coach, therapist, accountant, or any other service provider, you’ve probably been told countless times that you need a blog. “Content is king!” they say. “Blogging is essential…
Category: Digital Marketing
Digital Marketing
Digital marketing articles and tutorials to help you learn how to marketing your own small business online.
How to Choose the Perfect Domain Name for Your UK Business or Charity
When you’re starting a new small business or charity website, the first thing you’ll need to consider is your domain name – the url/address of the website itself. Choosing the right domain…
Harnessing tracking links to unleash the power of data
Get more data in your Google GA4 Analytics by harnessing the use of tracking links Also known as Google Campaign URLs , these can be used anywhere and will tell you if…
Christmas Gifts for Entrepreneurs
Xmas gifts for small businesses owners from The Smart Bear Digital After setting up Xmas and branded products on some of our customer’s website, I thought it was a good time to…
How to use power words to create engaging content
Power words are, simply put, words with strong emotional associations that provoke a reaction from the reader – and hopefully, a reaction that leads to a click through or other type of…
What does your Personal branding look like?
Why is personal branding is important? The latest buzz-word in marketing is ‘Personal branding’ and although originally coined in the late 90s in self-help books , it has become more prominent…
Why Pinterest is good for your business
You may have heard of Pinterest and perhaps you have tried using this platform. Maybe you were looking for ideas, gifts, recipes, holidays and you may have been saving some pins on…
Apple versus Facebook and WhatsApp privacy updates
By now we’re sure that most of you will have heard about the privacy changes in both iOS 14 and Whatsapp, if you’ve not, then strap yourself in, it’s going to be…
Do I need to move away from Mailchimp?
There has been a lot of talk recently about privacy shield, as there has been a ruling from the EU Court of Justice around privacy and the use of this. This has…