If you’ve ever been blinded by the technical jargon coming from your web developer, hosting provider, SEO consultant or just THE INTERNET, use our technical jargon glossary as a reference to understand what everything means.
|AMP||Accelerated Mobile Pages||Pages built to perform and render faster on mobiles|
|API||Application Program Interface||A protocol allowing for access to features, facilities or data of another system using a 'key' to secure the connection and authenticate.
Example - Using Paypal on your website or having a 'Twitter feed'
|Cache||a 'copy' of the website page which is loaded faster than asking for the original webpage information from the server.|
|CDN||Content Delivery Network||A group of servers, world wide, that keep a copy of your website and distribute it to the visitors to the website that are nearest to them which makes the loading time faster and can handle high traffic better.|
|Child theme||a theme which inherits the functionality and style from a parent theme, but can be customised without changes being lost when the parent theme is updated|
|CMS||Content Management System||A platform to manage a website without needing to code and using a user friendly interface.
|CRM||Customer Relationship Management||A platform for managing customer relations - interactions, notes, leads, contact details etc|
|CSS||Cascading Style Sheets||Used in conjunction with HTML, CSS is the where the styling instructions (in code) for the website are held.|
|CTR||Click-Through Rate||What percentage of overall people are clicking on an ad or a link on marketing material/content.|
|GA||Google Analytics||A way to measure traffic to and from your website //analytics.google.com/|
|#||Hashtag||Using the # Symbol in front of a word to link similar words, highlight the word and categorise posts on social media|
|.htaccess||H T Access file||a (often hidden) file held on your server that controls some access information. Be careful when editing.|
|HTML||Hypertext Markup Language||A standardised structure for creating the building blocks of a website.|
|HTTPS||Hypertext Transfer Protocol Secure||A security measure on web browsers encrypting data between the visitor and the server - indicated by HTTPs in the url (rather than HTTP) and a green padlock.|
|iframe||Inline Frame||An HTML document embedded inside another HTML document/page|
|IMAP||Internet Message Access Protocol||Used in email, this means that all your emails and related folders and files are saved on the server who is providing your email service.|
|Keyword||A word that has meaning for your business or relates to the content - i.e. what someone would use to search on Google.
Long tailed keywords are short group of keywords that often form a sentence.
|Metadata||Essentially, data that describes other data. For example, a Meta Description would be a synopsis of the page|
|PHP||PHP: Hypertext Preprocessor (a recursive acronym)||PHP is a type of coding used in the building of websites like WordPress|
|Plugins||Plugins are like apps for WordPress. They are 'add-ons' to increase your websites' functionality and can be accessed via Plugins on the dashboard menu.|
|POP3||Post Office Protocol 3||Used in email, this is a protocol for holding and then delivering your email to you but unlike IMAP it doesn't store them for you on the server.|
|PPC||Pay Per Click||Buying of visits to your website through advertising|
|ROI||Return On Investment||The cost you've invested including time of labour, divided by the resulted sales.|
|RSS||Rich Site Summary or Really Simple Syndication||A feed of a page (usually the blog page). Not generally depreciated.|
|SEO||Search Engine Optimisation||Improving your website and content to rank higher on search engines|
|SSL (certificate)||Secure Sockets Layer (certificate)||A protocol which creates a secure connection between the browser and the server. (A certificate ensures authenticity of the secure connection.)|
|SQL (database)||Structured Query Language (database)||A language used to communicate with a database (SQL is used to store information of a website in a structured database and accessed via interfaces like PHPMyAdmin|
|URL||Uniform Resource Locator||The address of the website|
|UTM (codes)||Urchin Tracking Module (codes)||A tracking code placed on the end of links so that they can be tracked in Google Analytics|
|UX||User Experience||Making the website work better for the people who are using it|
|Widgets||Widgets are small blocks that can be controlled to perform specific tasks. They can be placed in 'Sidebars' and 'Footers' within WordPress by going to Appearance->Widgets on the dashboard.|
|Webmail||A way to access your emails via an interface on a webpage - can be accessed from any location with an internet connection and a browser.|
|XML||eXtensible Markup Language||A markup language similar to html|