Help with what to write on your website’s homepage when you’re not a copywriter

When customers visit your website it’s your job (aka your website’s job) to sell your product/service to them.
But unless you’re trained in marketing or you’re a copywriter, you might find this difficult.
This simple 3 step process will help you not only clarify what it is you are selling but will also make writing your website’s blurb a lot easier!

Step one

Draw out 3 boxes with 3 lines underneath each one.

Step two

Sketch out a simple illustration and/or write three words/phrases (one on each line), for each of the following:

What – What does your product do or what is the service you are offering?

Why – Why should they buy it? ie. what is the benefit for them buying it

How – How is it different? Either the product, service or how is buying it from you is different.

Step three

Find images that compliment or match your little illustration – these can then be used to visualise your website blurb (and add a bit of imagery of course)

Step four

Expand on your words, try writing it in sentences or a paragraph that flows naturally.

Example

And here is an example, using Smart Bear’s main product to complete the exercise. This helped demonstrate that although Smart Bear has a service many others offer, we look to differentiate on the quality service we provide.