In the rapidly evolving landscape of entrepreneurship, you might need some help with everything digital – whether it’s your website, setting up a CRM, creating a newsletter list and automating emails – but who do you go to for help?
There are some jobs that can be completed by a general Virtual Assistant and some jobs that might need someone with extra skills. Understanding the nuances between a Tech Virtual Assistant (Tech VA) and an Online Business Manager (OBM) can be pivotal for small businesses, to be able to find the right person. Both roles offer invaluable support, yet they cater to distinct needs and challenges. Let’s delve into the intricacies of these two positions and explore what they mean for small businesses aiming for growth and efficiency.

Defining the Roles: Tech VA vs. Online Business Manager

At first glance, the roles of a Tech VA and an Online Business Manager may seem interchangeable; however, they serve fundamentally different purposes within an organisation. A Tech VA specialises in providing technical assistance and support, requiring direction but are only responsible for their own work. Their skills often encompass managing software tools, troubleshooting issues, and optimising digital platforms to enhance productivity. They are the troubleshooters, the behind-the-scenes heroes who ensure that technology runs smoothly, the people to complete every day tasks and take the strain from the business owners, enabling them to focus on their core competencies. Tech VAs often work with many smaller businesses on a small retainer, or by-the-hour, to ensure tasks are completed regularly.

Conversely, an Online Business Manager assumes a broader, more strategic role and aren’t there necessarily to be ‘task orientated’. They work independently and can use their own initiative within the scope of the project. OBMs are often delegated with overseeing operations, managing projects, and coordinating and managing teams or sub-contractors. They are the architects of a business’s framework, ensuring that everything is aligned and functioning harmoniously. While a Tech VA might delve into the specifics of a software application, an OBM is likely to orchestrate how that application fits into the larger picture of the business’s operations. OBMs tend to work with just a few growing small businesses, or SMEs, on larger retainers or project-based fees.

Skill Set and Responsibilities

The skill sets of Tech VAs and OBMs reflect their distinct responsibilities. A Tech VA typically boasts proficiencies in specific software applications, technical support, and data management. They may excel in tasks such as website maintenance, social media management, newsletter automation, and analytics reporting. Their focus is predominantly on the technical aspects that underpin a business’s online presence.

On the other hand, an Online Business Manager is characterised by a more comprehensive skill set. They possess expertise in project management, team leadership, and strategic planning. Their responsibilities often include developing systems to streamline processes, managing budgets, and implementing operational strategies. While they may utilise technology, their emphasis is on leveraging it to achieve broader business goals rather than solely managing it.

Impact on Small Businesses

For small businesses, the choice between hiring a Tech VA or an Online Business Manager can have significant implications; engaging a Tech VA may prove advantageous for entrepreneurs needing immediate, technical support. This role can be crucial during periods of rapid growth or when launching new digital initiatives. By delegating technical tasks, business owners can reclaim valuable time, allowing them to concentrate on strategic decision-making and customer engagement. It’s often the cheaper option for short-term use, or for long-term engagement compared to hiring someone full-time.

Conversely, an Online Business Manager can transform the operational landscape of a small business. With a focus on systems and processes, an OBM can facilitate scalability. They help business owners create frameworks that support growth, enabling teams to operate more efficiently. For small businesses aspiring to expand, an OBM’s guidance can be instrumental in navigating the complexities of scaling operations while maintaining quality and coherence. Think of OBMs are short-term Ops Managers whilst systems and processes are introduced – an investment towards long-term growth.

Choosing the Right Fit for Your Business

Determining whether to hire a Tech VA or an Online Business Manager largely depends on the unique needs and objectives of your business. If your primary pain points revolve around technical challenges and managing digital tools, a Tech VA might be the perfect solution. They can provide immediate relief from technical burdens, allowing you to maintain momentum in your projects.

However, if your business requires a more comprehensive approach to management and strategy, an Online Business Manager may be the better choice. An OBM can help drive growth, structure your operations, foster collaboration among team members, and ultimately drive your business toward its long-term vision.

Get the right help for your business

In the grand tapestry of small business operations, the distinction between a Tech VA and an Online Business Manager is critical. Both roles offer unique benefits, indeed they are both professionals that offer a low-risk option to out-sourcing projects and tasks. They both can work remotely with their own equipment and both can be flexible and adaptable to whatever the business requires.

For larger strategy-based projects, go with the OBM, but for smaller, more routine task-based projects, the Tech VA might be a better fit.
By aligning the right support with the specific needs of the business, small business owners can enhance their productivity, streamline operations, and pave the way for sustainable growth in an increasingly competitive digital landscape.

Contact The Smart Bear

If you need help with your website, you can always contact The Smart Bear – we’re happy to help and we have access to a few trusted Tech VAs that we can employ for you if we feel it’s a more beneficial route for you.