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Where is your business website
ranked on Google?

Enhance your Website Traffic with Search Engine Optimisation and User Experience.

What is SEO?

SEO (Search Engine Optimisation) is the process of optimising your content to tell Google (and other search engines) what keywords you want to be connected with – i.e. which search terms will result in your website showing up in the search results page.

SEO shouldn’t be used as a way to drive traffic to your website but it will help people find you if they’re searching for the keywords that you are using on your website. This is called Organic Search Traffic.

Pay Per Click Marketing (PPC) is used for driving traffic and is called Paid Search Traffic. It can be expensive which is why people prefer Organic Traffic.

How do you make sure your company can be found by potential customers and it is ranking as high as possible?

Many people associate Search Engine Ranking (or ‘Google Ranking’) with the search engine Google, and everyone wants to rank in the first few pages. This can be achieved in a few ways, including PPC (pay per click advertising) which is usually quick to implement but can be costly, or SEO which can take longer to see the results but is more cost effective.
We have experience in Search Engine Optimisation (SEO) and we ensure the basics are in place when we build a website from scratch but we can also retro-fit to existing websites. And, we can provide the training needed to help you build on your SEO to ensure your website is found on as many search engines as possible.

If your site wasn’t built by us, we can also either provide hints and tips on how to improve your SEO over time and how you can publicise your site, in our blog or there’s always The Website Club for DIY SEO video tutorials . Or, we can manage that service for you with our one-off services or monthly packages.

We can help you with your SEO on a monthly or ad-hoc basis, covering:

  • image of a tick or check Initial Serp Report and Website review
  • image of a tick or check SEO Monthly ‘Health’ Report
  • image of a tick or check Social Media Overall Performance Report
  • image of a tick or check Technical SEO Correction
  • image of a tick or check Local SEO Enhancement
  • image of a tick or check Schema Markup
  • image of a tick or check Speed Performance Management
  • image of a tick or check SSL Certificate Installation
  • image of a tick or check Online Reputation Management
  • image of a tick or check Keyword Research and Keyword Tables
  • image of a tick or check Domain Authority Monitoring
  • image of a tick or check Usability and Customer Journey Analysis
  • image of a tick or check Google Analytics Data Analysis
  • image of a tick or check Digital PR and Social Media Management
  • image of a tick or check SEO Copywriting and Content Optimisation
  • image of a tick or check 404 and Toxic Backlink Monitoring

Would your website benefit from a review?

Find out what improvements can be made to optimise your website


Our comprehensive SERP (Search Engine Results Page) report and website review will show what SEO techniques you already have and how they can be improved to get your website ranking higher. We will look at what your site is currently ranking for on Google (UK) and go through your site to look at where it can be optimised.

Choose from a written report, a power hour or a combination of the two. There’s no obligation to employ us to carry out the work and some, you’ll even be able to do yourself. However, if you do want a quote, we’d be happy to provide one for you.

Get in touch to see how we can help with your SEO

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Frequently Asked Questions About SEO Analysis and Reports

What exactly will an SEO report tell me about my website?

Our comprehensive SERP (Search Engine Results Page) report and website review gives you a clear picture of where your website stands right now and what specific improvements will make the biggest difference.
What we analyze
Current performance:
– Which keywords your website is already ranking for on Google UK
– Where you appear in search results for those terms
– How much organic traffic you’re currently getting
– Which pages are performing well (and which aren’t)
Technical SEO issues:
– Problems that might be preventing Google from properly indexing your site
– Page speed issues that could be hurting your rankings
– Mobile responsiveness concerns
– Security issues like missing SSL certificates
On-page optimization:
– How well your content is optimized for your target keywords
– Whether your page titles, headings, and meta descriptions are working effectively
– Image optimization opportunities
– Internal linking structure
Opportunities for improvement:
– Specific, actionable recommendations ranked by priority
– Quick wins you can implement immediately
– Longer-term strategies for sustained improvement
– Local SEO opportunities if you’re targeting a specific geographic area
What makes our reports useful: We explain everything in plain English, not confusing jargon. You’ll understand not just what needs fixing, but why it matters and how it will help your business get found by customers.
Delivery options:
Written report: Detailed document you can reference and share with your team
Power Hour session: One-hour consultation where we walk through findings together and answer your questions
Combination: Written report plus Power Hour for the most comprehensive understanding
There’s no obligation to hire us for the fixes – some improvements you can absolutely do yourself, and we’ll guide you on which those are.

How is SEO different from PPC, and which should I invest in?

This is one of the most common questions we get, and understanding the difference helps you make smarter marketing decisions.
SEO (Search Engine Optimization) – Organic Traffic:
What it is: Optimizing your website so it ranks naturally in search results – for the terms you want it to be for – without paying for ad placement.
Timeline: Takes 3-6 months (sometimes longer) to see significant results. It’s a long game.
Cost: Upfront investment in optimization, then ongoing content creation and maintenance. More cost-effective long-term.
Longevity: Results compound over time. Rankings can persist even if you pause active work.
Trust factor: Many users trust organic results more than paid ads and skip straight past the ads.
Best for: Building sustainable, long-term visibility and authority in your field.
PPC (Pay-Per-Click) – Paid Search Traffic:
What it is: Paying for your website to appear at the top of search results as an advertisement.
Timeline: Immediate results. Your ads can appear within hours of launching a campaign.
Cost: Ongoing expense every time someone clicks. Can be costly depending on your industry and keywords.
Longevity: Results stop immediately when you stop paying. No lasting benefit.
Testing value: Great for quickly testing which messages and keywords convert.
Best for: Quick campaigns, promotions, competitive industries where organic ranking is difficult, or while waiting for SEO to take effect.
Our honest recommendation:
Ideally, do both if your budget allows. Use PPC for immediate visibility while building long-term SEO foundations. If you must choose one:
Choose SEO if: You can wait 3-6 months for results, want sustainable long-term traffic, and have limited ongoing budget
Choose PPC if: You need immediate traffic, have budget for ongoing costs, or are running time-sensitive campaigns
The smart approach: Many businesses start with basic SEO foundations, use PPC strategically for important campaigns or keywords, then gradually shift budget toward SEO as organic rankings improve. This gives you traffic now while building for the future.
We can help with the SEO side, and if PPC makes sense for your situation, we can advise on working with specialists or point you in the right direction.

My website wasn’t built by The Smart Bear – can you still help improve my SEO?

Absolutely! We work with websites built by all sorts of developers and on various platforms. You don’t need to have a Smart Bear website to benefit from our SEO services.
What we can do for any website
Analysis and recommendations: Our SERP report and website review works for any website, regardless of who built it or what platform it’s on. We’ll identify issues and opportunities specific to your site.
One-off improvements: We can implement specific SEO fixes like:
– Technical SEO corrections
– Speed performance improvements
– SSL certificate installation
– Schema markup implementation
– Local SEO enhancements
Ongoing SEO management: Choose monthly packages or ad-hoc support for:
– Regular health reports and monitoring
– Content optimization and SEO copywriting
– Keyword research and strategy
– Backlink monitoring and management
– Google Analytics analysis
Training and guidance: Not ready to hire someone? We can provide:
– Hints and tips on improving your SEO yourself
– Training on how to optimize your content
– Guidance through our blog resources
– Power Hour sessions to answer specific questions
Platform limitations: Occasionally, website builders (particularly some DIY platforms) have limitations that prevent full SEO optimization. We’ll be honest if your current platform is holding you back and discuss options, but most websites can be significantly improved regardless of how they were built.
Our approach: We start with a comprehensive review to understand your current situation, then recommend priorities based on what will give you the best return on investment. You’re always in control of which recommendations you implement and when.
Whether you want us to do the work, guide you through doing it yourself, or a combination of both, we’re here to help improve your visibility on search engines.

How long does it take to see results from SEO improvements?

This is the question everyone wants answered, and while “it depends” isn’t the satisfying answer you’re hoping for, it’s the honest one. Here’s what actually happens:
Quick wins (within days to weeks): Some technical fixes can show results relatively quickly like…
– Fixing critical errors preventing Google from indexing pages
– Improving page speed (Google can re-crawl and re-evaluate quickly)
– Correcting obviously broken elements (missing titles, descriptions)
– Fixing mobile responsiveness issues
Short-term improvements (1-3 months):
– Local SEO enhancements often show results faster than general SEO
– On-page optimization of existing content starts gaining traction
– New content begins getting indexed and appearing in search results
– Google starts recognizing improvements to your site’s overall quality
Meaningful results (3-6 months): This is typically when you’ll see noticeable traffic increases:
– Rankings improve for target keywords
– You appear in more varied search queries
– Organic traffic shows consistent upward trends
– Conversions from organic search increase
Long-term authority building (6-12+ months): Sustainable SEO is an ongoing process:
– Domain authority builds over time
– You rank for more competitive keywords
– Your site becomes a trusted resource in your field
– Results compound as you continue optimizing
What affects the timeline:
Your starting point: A site with major technical issues takes longer to fix than one needing content optimization.
Competition: Highly competitive industries and keywords take longer to rank for.
Content quality and quantity: Websites with more relevant, quality content tend to rank better and faster.
Consistency: Regular ongoing optimization works better than one-off fixes.
Your industry and location: Local businesses often see results faster than national competitors.
Setting realistic expectations: SEO is a marathon, not a sprint. Anyone promising first-page rankings within weeks is likely using dodgy tactics that could actually harm your site long-term.
Our reports prioritize recommendations so you can tackle quick wins first while building toward longer-term goals. You’ll see the timeline for expected results with each recommendation, so you know what to expect.

Will I have to hire you to fix everything, or can I do some of the work myself?

This is entirely up to you – we’re genuinely flexible about how much or how little involvement you want us to have.
Our philosophy: We believe in empowering business owners with knowledge. Our reports explain recommendations clearly so you understand what needs doing and why. Some improvements you can absolutely handle yourself, and we’ll tell you which those are.
What you can typically do yourself:
– Adding or improving page titles and meta descriptions
– Optimizing existing content with better keyword usage
– Creating new, SEO-optimized blog content
– Adding alt text to images
– Improving internal linking between pages
– Creating or updating a Google Business Profile
– Regular content updates and additions
What usually needs technical help:
– Schema markup implementation
– Complex technical SEO fixes
– Speed performance optimization requiring code changes
– SSL certificate installation and configuration
– Fixing crawl errors and indexing issues
– Advanced analytics setup and tracking
How most clients work with us:
Option 1: DIY with guidance Get the report, implement what you can yourself, come back for specific technical help when you get stuck. Many clients use our PAYG service for occasional technical help.
Option 2: Hybrid approach We handle technical fixes and setup, you manage ongoing content optimization. This is often the most cost-effective approach.
Option 3: Fully managed We handle everything through our monthly SEO packages. You focus on running your business while we manage your search visibility.
Option 4: One-off project We implement the report’s recommendations as a one-time project, then you maintain things going forward.
No pressure, no judgment: Whether you want to learn and do it yourself or hand it all over to us, both approaches are completely valid. We’ll provide quotes for any work you’d like us to do, but there’s absolutely no obligation.
The goal is improving your website’s visibility in a way that works for your budget, timeline, and skill level. Some of our happiest clients are those who’ve learned to manage their own SEO with our initial guidance and occasional technical support when needed.
Want to discuss which approach might work best for your situation? We’re always happy to chat through options.

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