In July 2018, Google started rolling out their ‘Mobile First’ program (learn more about that here) so if your website isn’t mobile friendly then it could mean that your site isn’t highly ranked on mobile searches. And, with more and more people using mobile phones to search the internet, you could potentially be losing a lot of traffic.
Have you received one of those dreaded emails from Google advising that your WordPress website needs ‘fixing’ for mobiles?
On April 21st 2015, Google introduced a new algorithm (yes, again) nicknamed ‘Mobilegeddon’ – meaning that all website’s that are not ‘responsive’ or ‘mobile friendly’- i.e. that don’t resize for the device they are, will be penalised in Google mobile searches. Which means searches carried out on mobile phones and tablets.
Whilst it might not affect desktop searches, with more and more people using search engines on mobile devices, this could be catastrophic for businesses that are penalised and they could see a dramatic reduction in traffic.
If your website has a static design, there are 3 options, ranging in cost: