1. Platform choice

Squarespace / WixLower maintenance because the platform manages much of the technical overhead. Shopify / other managed commerce platformUsually lighter than WordPress technically, but still needs operational upkeep. WordPress (standard setup)Higher maintenance because plugins, themes, and updates need active management. WordPress (custom / plugin-heavy)Heavy maintenance because custom functionality and multiple plugins increase testing and support needs.

2. Type of maintenance

Occasional text or image updatesLow maintenance. Ideal for businesses that only update core information from time to time. Adding blog posts or news monthlyMid maintenance. Content creation and formatting become part of the routine. Changing services, offers, or products weeklyHigh maintenance. Best for websites with active marketing or catalogue updates. Daily content, stock, or campaign changesVery high maintenance because the site becomes part of day-to-day operations.

3. Type of website

Brochure websiteLow maintenance. Mainly built to present information and capture enquiries. Small business website with regular updatesMid maintenance. Good fit for service businesses and local brands. Lead generation, booking, or membership websiteMedium-high maintenance because business-critical flows need attention. E-commerce websiteHigh maintenance because pricing, stock, checkout, and customer experience all need regular care.

4. Additional factors that often increase maintenance

Online payments or checkoutAdds operational risk and requires routine testing. Appointment booking or customer accountsIncreases support needs and workflow complexity. Multiple third-party integrationsCRM, email, analytics, automation, and form integrations all raise maintenance load. Custom code or many pluginsUsually means more update conflicts and troubleshooting. Multiple staff members editing the siteCreates a greater need for roles, processes, and content checks. Sensitive customer data or compliance requirementsPushes maintenance higher because security and process standards matter more.

What is driving the score

Maintenance suggestions

Recommended maintenance rhythm

Helpful note

This is a planning estimate rather than a technical audit. Real maintenance needs also depend on hosting quality, plugin quality, custom code, uptime expectations, and who is responsible for updates.