Solemother is a new venture founded by Grace Lees, originally starting as a Facebook group. Grace quickly saw the group outgrow Facebook and decided to invest in a WordPress website which was able to handle both a shop and a members area.
Members can join groups in their local areas, interact with each other like on any social network but go on to keep safe when getting active by arranging meetings with other members to exercise.
The members area sits behind a paywall to protect members activities on the site but the front end offers information about subscription and the branded merchandise.
Grace already had strong branding and so it was used throughout with original imagery rather than stock images to show the normality of mothers getting fit.