Part of the SEO strategy for our clients is to check if they’re on numerous directories – both standard business ones and niche industry-specific ones. And now we’re going to tell you why you should be listing your business on online directories and how it can help your search engine ranking.
Firstly, Google has stated in the past that listing on directories itself doesn’t directly affect your ranking; they do like links back to your website from other sites, but given directories can easily be set up purely to be used for this purpose, they don’t use this as a big ranking factor so people can’t ‘cheat’. But, listing on good quality directories can help in other ways, especially in the long term.
To be found by customers
This one might seem a little obvious, but remember the Yellow pages? Old paper based directories used to rule the roost with businesses even naming themselves to try to appear on the first page – like ‘AA Taxi Service’ for example.
But the big wodges of paper have now, in the main, migrated to online directories (and thank goodness! Think of the trees!) which are still used if people want to find a service provider. And, most likely, that person would visit your website to check you out…resulting in a traffic boost.
Not only that, these larger businesses spend a lot to get their website up the rankings so your listing stands a better chance of being seen by your potential customers.
To strengthen your reputation
Search engines want to deliver the best list of results to their users, and part of their ranking is establishing the website’s reputation – are they a real business, are they well used, trusted and liked etc
If you’re business is listed on several well-known, well-trusted directories they give your website a bit of kudos. And, the longer they’ve been listed the better.
Some directories even have an area for online reviews, and these can influence the ‘trust factor’ for your customers. Hopefully, they’ll visit your website to find out more or to get in touch.
Hints and tips for listing on directories
So before you start listing your business, read our handy hints and tips for getting the most from each listing.