Beginners guide to optimising your website for search engines
If you don’t have the budget to hire someone to do your Search Engine Optimisation for you, there are a few things you can do to optimise your website yourself.
1. Choose keyword phrases, around 3 to 4 words long
2. Make sure they are relevant to your website/business
3. Use a range of keyword phrases. Keyword planners like Google’s Keyword Planner can help.
4. Try not to overuse the same keyword/phrases and don’t ‘stuff them in’.
On page SEO Tips
1. Use keywords in your URL. If you’re using wordpress, this is what’s generated by the title of the post (although it can be changed)
2. Make your title enticing and not over stuffed with keywords (and make it make sense too!)
3. Use keywords in your heading tags and make sure your heading tags are used in the right order – they’re not just there to size words
4. Use 1-2% relevant keywords and keyword phrases within the main body content
5. Rename images before you upload them and make sure the alt & title tags contain relevant descriptions
6. Each page should have a relevant Meta description, using keywords of course!
Off page SEO Tips
1. Link new posts/pages within any relevant old posts/pages
2. Share your content on your social media platforms ensuring that the titles and descriptions include the top keywords or keyword phrases
3. Use social share buttons on your pages/posts to allow others to easily share your content
Page Speed Tips
1. Make sure all your images are the correct size (i.e. the size they are to be displayed at) when you upload them
2. Optimise all your images, especially really big ones!
3. Minify your CSS and JS where you can